Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
MayÂ
1st
 atÂ
9:30am
Building and Protecting Your Brand in a New Media Environment
Building and Protecting Your Brand in a New Media Environment
9:30am
 –Â
12:30pm
o New developments: social media, influencer marketing, ad tech, native advertising, etc. o Relevant laws and compliance issues (including privacy law issues) o Latest false advertising cases o Best practices in utilizing new media marketing tools
YOU'RE INVITED TO
Building and Protecting Your Brand in a New Media Environment
Starting your own business and picking the right niche in no time
o New developments: social media, influencer marketing, ad tech, native advertising, etc. o Relevant laws and compliance issues (including privacy law issues) o Latest false advertising cases o Best practices in utilizing new media marketing tools
Text Block #12
Fast and Easy
Hosted by KOTRA
hosted by
Text Block #1
Starting your own business and picking the right niche in no time
o New developments: social media, influencer marketing, ad tech, native advertising, etc. o Relevant laws and compliance issues (including privacy law issues) o Latest false advertising cases o Best practices in utilizing new media marketing tools
PART 1
Marketing and advertising law in a digital age
o New developments: social media, influencer marketing, ad tech, native advertising, etc. o Relevant laws and compliance issues (including privacy law issues) o Latest false advertising cases o Best practices in utilizing new media marketing tools
by Kai Falkenberg (Miller Korzenik Sommers Rayman LLP)
Starting your own business and picking the right niche in no time
o New developments: Social media advertising, influencer marketing, ad tech, native ad, and more o Relevant laws and compliance issues o Latest false advertising cases o Best practices in utilizing new media marketing tools
Building and Protecting Your Brand in a New Media Environment
MayÂ
1st
 atÂ
9:30am
Building and Protecting Your Brand in a New Media Environment
Protecting Your Trademark and Maximizing Its Value
by Matthew Asbell (Ladas & Parry LLP)
Starting your own business and picking the right niche in no time
o Trademark law overview o Trademark searches and clearance o Trademark prosecution and maintenance o Trademark monitoring and enforcement strategy o Trademark licensing and monetization
PROGRAM aGENDA
9:30am-9:50am Registration/Introduction to KOTRA
9:50am-11:05am Session 1
Marketing and Advertising Law in a Digital Age
11:05am-11:15am Coffee Break
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11:15am-12:30pm Session 2
Protecting Your Trademark and Maximizing Its Value
Speakers
Kai Falkenberg
Of Counsel Miller Korzenik Sommers Rayman LLP
Matthew D. Asbell
Partner Ladas & Parry LLP
Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!
